Social Media Marketing is an investment. That means you should be getting back more than you put into it. Like any online marketing strategy, your success lies in your return on investment. A healthy Social Media Marketing ROI depends on a large following. How many followers "large" means to you depends on your business and its industry. Over time your following will grow, but if you're just starting out your initial ROI will probably be less than satisfactory. Consider the contrast in ROI when spending 15 minutes to publish actionable content to 15 followers compared to 15,000 followers. We can help you get there.
Social media platforms give you tools to analyze your data letting you dig deep into your stats. However, data can't give you insight on its own. An understanding of how to look at the data and how to get qualitative insights by asking the right questions is required. Recording and measuring what your audience responds to is critical and iteration to your Social Media Marketing should be ongoing.
We'll discuss your business's needs and how social media can help. We'll set goals and track our progress.
We'll study your audience and document personas that will be used to craft targeted messages.
We'll create content that's helpful and informative. It will be actionable and designed to convert your visitors to customers.
We'll watch the stats on what performs well and what doesn't. We'll iterate on your strategy to improve it.
Consumers purchase from brands they trust. As expected, studies show a direct correlation between trust, perceived usefulness, and intent to buy. When your audience trust your brand and perceive your product or service to be useful, it strongly influences their likeliness to buy.
We'll help you product content that is both informative and useful to your audience. It will be
When you produce content that is both informative and useful to your audience, and is crafted with the intention to drive the reader to take a specific action, this is when your Social Media Marketing becomes a lead generating machine.