SEO (Search Engine Optimization) can be difficult for people to understand, and even more difficult to implement. There's a bit of ambiguity around it since a lot of the work to be done is on a technical level. Non-technical writers and web administrators shouldn't be expected to implement their entire SEO strategy. When it comes to planning and implementing a strategy, there's a lot of work to be done and you're going to need some help.
There's a lot of speculation around SEO, and some of it is for good reason. As with any digital marketing strategy, it's only valuable if it can be tracked, measured, and validated as a profitable investment. There's a real value to SEO being done properly, and there's a lot of really great articles out there to help non-technical people understand it better. There's also a lot of people out there trying to snag up monthly clients by selling SEO as a buzzword service while not delivering anything of qualitative value. We'd love to have a conversation with you and explore how your business can implement better SEO.
We'll perform a full audit on your website and determine areas for improvement in your SEO.
We'll talk to you about your business, your goals, and your audience. We want to become familiar with you and the space that you operate in.
We'll set a roadmap and begin to implement a new SEO strategy that's designed to get you ranked higher in search results.
The key to any marketing effort is to pay attention to what you are doing and identify what works and what doesn't. Ongoing iteration will ensure a greater ROI.
On-page SEO consists of the efforts and optimizations made within the content and code of your website. From proper structuring of headings and tagging images, to the use of specific keywords, your content can be optimized to improve its chances of being returned as a search result. There's also much opportunity under the hood. Each page contains metadata that helps search engines better understand what the content is about. This metadata can sometimes be automatically extracted from the page's content depending on what technology your website was built with. The worst case scenario would be for this metadata to be missing completely. Best case scenario would be for the metadata to be handcrafted rather than automatically generated.
Off-page SEO takes place on external / third party websites where your content has been published. Places like social media platforms and guest posts and other blogs are extremely effective ways to boost your site's authority and to create additional indexable content to get you ranked in search results. m
If you're getting outranked by competitors in search results, you'll need to implement or audit your SEO strategy. We can help you build your keyword strategy, optimize your content, and analyze your search traffic. We'll help you identify high performing keywords and subjects in your content so that you have the best potential to rank for the searches that matter.
Understand what SEO is, why it's necessary, and make informed decisions.Get Resource