Understand what SEO is, why it's necessary, and make informed decisions.
SEO (search engine optimization) is a set of strategies and tactics to increase your website’s visibility on Google search results. SEO can be as simple improving your on-page content, as well as making improvements to the website code and meta data.
While PPC is helpful in getting users to take a specific action, like making a purchase or filling out a form, organic traffic will account for the majority of your traffic. PPC ads stop performing as soon as soon as they are disabled, while SEO will have lasting effects.
It’s fruitful for anyone who owns a website to understand the concepts of SEO. It’s just not likely that they have the time to commit to performing all of the SEO tasks. We partner with businesses by managing their SEO efforts. We execute the optimizations, monitor and report the results, and make ongoing iterations for improvements.