The dos and do nots of email marketing.
Email marketing is widely considered the number one greatest digital marketing channel in terms of ROI. Some national surveys report email marketing to have an average ROI of 3800%. Email marketing is an inexpensive, direct communication channel to your targeted audience.
With email marketing, you can track and record the actions your customers take. You can learn which products or topics they are most interested in and then begin to serve them more of that kind of content. This results in higher rates of conversion and more sales!
With email marketing, you can nurture your leads and guide them along the path to conversion. From taking an action on the website, to filling out a contact form, every action your visitor takes can be matched with an automated response that nudges them to making a purchase.